Mobile Commerce Leader mPoria Inc. Tops 100 New Retail Customers in Six-Month Period

Mobile commerce leader mPoria, Inc. today announced the addition of 107 new customers in the six months ending October 31, 2007. mPoria's customer base grew with the addition of new merchants of all sizes across all retail categories. These companies are using mPoria's GoMobile(TM) m-commerce platform to market and sell physical merchandise to more than 236M wireless consumers nationwide.

According to mPoria's CEO Dan Wright, "mPoria's new customer wins clearly demonstrate significant retailer adoption of mobile commerce and merchant confidence in the value and superiority of our technology."

From large merchants like GameStop and Buy.com to specialty retailers that include 800Florals, DesignersImports, and Hickory Farms, hundreds of U.S. retailers have deployed m-commerce sites to take advantage of the growing $500M mobile commerce North American market. Juniper Research reports in 2006 alone, U.S. consumers spent and estimated $480M on physical merchandise using their mobile device and the U.K-based research firm expects this figure to exceed $1.9B by 2010.

Wright further commented, "2007 has been a watershed year for m-commerce in the U.S. -- we see every indication that the market will continue accelerating and expect to add an even greater number of new customers to our roster over the coming months."

"Market-leading retailers understand this (m-commerce) is a segment that can't be ignored," said Jeff Wisot, vice president of marketing, Buy.com. "Those wishing to be a part of this critical market opportunity need to concentrate on offering consumers full m-commerce capabilities. We researched available options and found mPoria to offer the most comprehensive solution with the lowest barrier to entry.

" mPoria's GoMobile! service is a turnkey m-commerce solution that enables retailers to easily and cost-effectively build, customize and monitor a complete m-commerce site. Site set-up is simple and requires no in-house development expertise. Once a retailer's site is live on the GoMobile! service merchants are able to market, advertise and offer consumers the ability to shop on the mobile web with their cellphone. mPoria's service supports both smart- and feature phones across the majority of all handsets offered by major U.S. carriers including Verizon, AT&T and Sprint.