mPoria Offers Online Wizard to Help Retailers Launch Mobile Commerce Sites

Mobile commerce company mPoria announced the launch of its GoMobile! m-Commerce Wizard-a guided, online service that enables mPoria's retail customers to set-up and launch their own mobile stores without any need for in-house technical resources.

mPoria said that it is the first m-commerce technology provider to offer such a service, opening the door for thousands of retailers of any size, across any vertical, to take advantage of the growing $64B mobile commerce market.

According to mPoria's CEO Dan Wright, "Retailers are operating in a highly competitive and fast-paced market and the mobile channel provides a lucrative opportunity for their businesses. Many of these merchants however, do not have IT resources to dedicate to the channel. With this online wizard we've enhanced mPoria's GoMobile! m-commerce service to enable all merchants-regardless of their IT capabilities-to quickly and easily manage the process of site set-up and launch."

As one of the fastest growing sales and marketing channels within the retail industry, mobile commerce offers significant revenue opportunities to retailers. According to analyst group Juniper Research, there are more than 236 million U.S. mobile phone users and 2.9 billion users worldwide poised to access the m-commerce market. The firm's lead wireless analyst Alan Goode said, "The modern mobile phone and mobile network provides unparalleled levels of commercial potential. We have entered the m-commerce era-and this era will see all of its expectations met."

Once a merchant signs up for mPoria's GoMobile! service, they are guided through a simple set-up process using intuitive point-and-click features and pull-down menus. The system accommodates each retailer's unique branding requirements, shipping, and sales tax policies; supports various product feed formats; and offers real-time reporting on consumer visits and merchandise orders. Once a merchant completes the simple set-up process, their mobile store goes live and is accessible to millions of consumers on the mobile web.